# Dean Nguyen (Duy Nguyen)

B2B digital marketer in Hanoi, Vietnam (UTC+7). About five years in B2B marketing: SEO and SEM, AI search (GEO/AEO), outbound lead generation, CMS migrations, events and AI agents in Optimizely Agent Platform.

- Email: duynguyenoffice@gmail.com
- LinkedIn: https://www.linkedin.com/in/ntduy-
- Portfolio: https://deannguyen-mkt.github.io/digital/

## Experience

### Digital Marketing Specialist, Niteco
Mar 2026 to present

Niteco is Optimizely's largest global partner. I support Niteco's UK marketing team with outbound campaigns, events, hosting workshops and all things digital.

- AI search content: articles written to rank on Google and get cited in AI answers, including guides for teams moving from Kentico or Sitecore to Optimizely.
- AI agents in Optimizely Agent Platform for team jobs: competitor benchmarking, video storyboarding, blog production and new-hire onboarding.
- niteco.com redesign: messaging, structure and design.
- Opticon 2026: "Human First AI" booth presence in Sydney, New York and London (lines, talk tracks, merch).
- Motion graphics: short animated explainers from message and script to final cut.
- Outbound with Apollo sequences for the UK market.

### Senior Digital Marketing Executive, Manpower Vietnam
Oct 2024 to Mar 2026

- Coordinated the website migration from Access Volcanic to Sitecore in three months without lasting damage to organic traffic or rankings; wrote the playbook teams use to update content and post jobs.
- Keyword plans built around foreign-invested companies in Vietnam took average ranking from 12 to 6.
- Sales-qualified leads from SEO and SEM grew 39% from FY2024 to FY2025.

### Digital Marketing Executive, SmartOSC
Aug 2022 to Oct 2024

- SEO, SEM and outbound for B2B SaaS and eCommerce clients in Vietnam and Japan; advised clients on choosing and using martech.
- +92.66% organic traffic for one client, Q1 2022 to Q1 2023.
- Year-long outbound program for a client: 70% of leads came from companies with 1,000+ employees, and 40% became sales-qualified.

### Marketing Executive, SBB Healthcare
Aug 2021 to Jul 2022

- Ran Google, Facebook and LinkedIn ads; used analytics to shape health awareness campaigns.
- Researched foreign workers in Vietnam (GA4, Facebook communities, cold calls) to shape health products for them.

### Content Manager, Augustana College
Apr 2020 to Jun 2021 · Rock Island, Illinois, USA

- Led a volunteer team making social content for incoming international students; helped plan campus events.

Earlier campus roles at Augustana College: Community Advisor, Career Mentor.

## Education

**BA, Political Science and Government & Economics, Augustana College**, Rock Island, Illinois, USA
Jul 2017 to May 2021 · Magna cum laude, GPA 3.8

## Certifications

- Optimizely Master
- Certified Opal Administrator (Optimizely)
- Optimizely Agent Platform, Advanced
- Optimizely Web Experimentation, Core
- Optimizely CMP, Core
- Markademy (Optimizely), Cohort 11
- Google Analytics Certified
- IELTS 8.0

## Skills and tools

- Marketing: B2B lead generation, outbound, SEO, SEM, AI search (GEO/AEO), content marketing, CMS migration, events, motion graphics, AI agents
- Platforms: Optimizely, Optimizely Agent Platform, Sitecore, WordPress, Shopify, Magento, BigCommerce
- CRM and outreach: HubSpot, Salesforce, Apollo
- Ads: Google Ads, LinkedIn Ads, Facebook Ads
- Analytics: GA4, Microsoft Clarity, Factors

## Languages

Vietnamese (native), English (IELTS 8.0)